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Upadhye, Bilwa, Sivakumaran, Bharadhwaj, Pradhan, Debasis and Lyngdoh, Teidorlang (2021) Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination. Psychology and Marketing, 38 (8). pp. 1197-1219. ISSN 7426046
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