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Banerjee, Shubhomoy and Shaikh, Ateeque (2020) Examining the impact of contextual factors in brand relationship initiation and maintenance: Evidence from bottom of pyramid markets. Review of Marketing Science, 18 (1). pp. 75-97. De Gruyter Open Ltd . ISSN 15465616 Available at: https://doi.org/10.1515/roms-2020-0006
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