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Lohan, Amanish
ORCID: https://orcid.org/0000-0003-4882-3586
and
Saharan, Akash
ORCID: https://orcid.org/0000-0002-7782-912X
(2026)
Influence of online brand community factors on customer brand engagement: mediating role of collective psychological ownership.
International Journal of Electronic Marketing and Retailing, 18 (1). pp. 88-109. ISSN 1741-1025
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Influence of online brand community factors on customer brand engagemen.pdf
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