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Sharma, Vikki
,
Kaur, Maninder
,
Verma, Mohit
ORCID: https://orcid.org/0000-0002-9734-2933
and
Kant, Shashi
(2026)
Optimizing Visual Attention: Enhancing the User Experience in Digital Marketing Through Neuromarketing.
In:
Reshaping Business at the Intersection of Neuromarketing and AI
. IGI Global Scientific Publishing , Hershey. pp. 213-240. ISBN 9798337359991 Available at:
https://doi.org/10.4018/979-8-3373-5997-7.ch008
Text
Optimizing Visual Attention.pdf
- Published Version
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