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Thakur, Amrita, Kant, Shashi and Verma, Mohit ORCID: https://orcid.org/0009-0005-3036-3894 (2026) Micro-influencers and mega-influencer marketing in light of consumer persuasion and authenticity signals in hotel operations. In: Integrating social media tools into hotel operations and marketing. IGI Global Scientific Publishing, New York, pp. 361-386. ISBN 9798337367439
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