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Shukla, Ashok Kumar, Kant, Shashi, Mittal, Shashank ORCID: https://orcid.org/0009-0007-8643-4350 and Singh, Gurpreet (2026) Integrating marketing strategies with TQM strategies for enhancing client experience in Ethiopia. In: Marketing Strategies for Total Quality Management in Hospitality Excellence. IGI Global Scientific Publishing, Hershey, pp. 151-178. ISBN 9798369386101
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Integrating-Marketing-Strategies-With-TQM-Strategies-for-Enhancing-Client-Experience-in-Ethiopia.pdf - Published Version
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