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Sukumaran, Likhil, Bhattacharjee, Biplab ORCID: https://orcid.org/0000-0002-3886-8409, Resmi, A G and Majhi, Ritanjali (2026) From margins to mainstream: Branding indigenous beverages through gastronomic tourism in emerging economies. Tourism and Hospitality Research. pp. 1-17. Sage Publications . ISSN 1467-3584 (In Press) Available at: https://doi.org/10.1177/14673584261419518
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From margins to mainstream- Branding indigenous beverages through gastronomic tourism in emerging economies.pdf - Published Version
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