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Sreen, Naman
ORCID: https://orcid.org/0000-0003-1325-9225
and
Bandyopadhyay, Chinmoy
ORCID: https://orcid.org/0000-0002-8566-6869
(2026)
Who is behind the eco-label? Certification source, trust in government and their impact on consumer perceptions and willingness to pay a premium.
Marketing Intelligence & Planning. pp. 1-25. ISSN 0263-4503 (In Press)
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mip-03-2025-0268en.pdf
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