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Kumar, Mohan, Yadav, Rohit, Sushma, - and Yadav, Mohit (2025) Investigating the influence of digital and social media marketing on university brand equity: an in-depth literature review and bibliometric study. Global Knowledge, Memory and Communication. pp. 1-26. ISSN 2514-9342 (In Press)
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Investigating the influence of digital and social media marketing on university brand equity-an in-depth literature review and bibliometric study.pdf - Published Version
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