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Kumar, Mohan, Yadav, Rohit, Sushma, - and Yadav, Mohit (2025) Investigating the influence of digital and social media marketing on university brand equity: an in-depth literature review and bibliometric study. Global Knowledge, Memory and Communication. pp. 1-26. Emerald Publishing . ISSN 2514-9342 (In Press) Available at: https://doi.org/10.1108/GKMC-07-2024-0426
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