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Singh, Anurag, Kumar, Rupesh, Kumar, Vinod, Sakka, Georgia, Chaudhuri, Ranjan, Chatterjee, Sheshadri and Vrontis, Demetris (2025) From purpose to purchase: how sustainable advertising builds brand trust and corporate reputation. International Journal of Advertising. pp. 1-27. ISSN 0265-0487
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