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Wijethilaka, Hewawasam P. G. D., Singh, Sandeep Kumar and Dhand, Shivani (2024) AI for Personalizing Customer Interactions : improving engagement and satisfaction. In: AI, Corporate Social Responsibility, and Marketing in Modern Organizations. IGI Global. pp. 221-244. ISBN 9798337302195 Available at: https://www.igi-global.com/chapter/ai-for-personal...
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