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Mittal, Shashank, Pandey, Ashutosh, Chandel, Ajay and Hung, Ta Huy (2025) Leveraging Neuromarketing Technologies to Enhance Agile Marketing Strategies: a study on consumer behavior insights and real-time adaptation. In: Digital Transformation Initiatives for Agile Marketing. IGI Global, pp. 275-302. ISBN 9798369344668
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