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Roopak, Roopendra, Chakrabarti, Somnath and Sreen, Naman (2025) Engaged to Gain: how psychological needs drive integrative benefits via online customer engagement. Journal of Retailing and Consumer Services, 87: 104383. Elsevier . ISSN 0969-6989 Available at: https://doi.org/10.1016/j.jretconser.2025.104383
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