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Singh, Guninder Pal ORCID: https://orcid.org/0000-0002-5909-5556, Choudhary, Vikram and Rawat, Gargi (2026) Leveraging content economy for growth: External influencers or internal creators? Journal of Information Technology Teaching Cases, 16 (1). pp. 253-261. Sage Publications . ISSN 2043-8869 Available at: https://doi.org/10.1177/20438869251317549
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