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Chand, Tara, Nair, Vasundharaa S., Srinivasu, Parvathaneni Naga and Kumar, Vinod Jangir (2025) Prospects and challenges in decoding consumer behavior using neurotechnology. In: Artificial Intelligence Applications for Brain–Computer Interfaces. Artificial Intelligence Applications in Healthcare and Medicine . Elsevier, pp. 161-182. ISBN 9780443334146
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