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Sharma, Vaibhav, Saharan, Akash, Gupta, Himanshu, Drave, Vinayak A. and Singh, Priyanka (2024) Assessing stimulus–organism responses in impulse buying among young consumers on online platforms using a hybrid BWM-ISM approach. Journal of Marketing Analytics. Springer . ISSN 2050-3318 (In Press) Available at: https://doi.org/10.1057/s41270-024-00366-3
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2024 Sharma Assessing stimulus–organism responses in impulse buying among young consumers on online platforms using a hybrid BWM-ISM approach.pdf - Published Version
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