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Aeron, Suchi ORCID: https://orcid.org/0000-0003-0415-9791 and Rahman, Zillur (2024) Emotion as cause, effect, mediator, and moderator in marketing: An integrative review and future research directions. Journal of Consumer Behaviour. pp. 1-29. Wiley-Blackwell . ISSN 1472-0817 Available at: https://doi.org/10.1002/cb.2430
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