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Mathew, Sunil George (2024) Making sense of data using automated content analysis: an illustration using archival data from newspaper articles. Journal of Marketing Analytics. Springer . ISSN 2050-3318 (In Press) Available at: https://doi.org/10.1057/s41270-024-00311-4
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Mathew S G (2024) Making sense of data using automated content analysis an illustration using archival data from newspaper articles -Journal of Marketing Analytics.pdf - Published Version
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