Request a copy

Raja, Md Washim, Allan, David and Bandyopadhyay, Chinmoy (2024) Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making. Marketing Intelligence & Planning. Emerald Publishing Limited . ISSN 0263-4503 (In Press) Available at: https://doi.org/10.1108/MIP-11-2023-0624
[thumbnail of 10-1108_MIP-11-2023-0624.pdf] Text
10-1108_MIP-11-2023-0624.pdf - Published Version
Restricted to Repository staff only

743kB
Required Email address
+
-
Enter your email address.
Reason
+
-
You may enter a rationale for requesting this document.