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Sharma, Vaibhav, Banerji, Diptiman and Saha, Victor ORCID: https://orcid.org/0000-0001-9443-8123 (2023) Sustainable marketing and retailing: Demystifying the emerging themes and future research directions. In: Management and Marketing for Improved Retail Competitiveness and Performance. IGI Global's , Pennsylvania. pp. 45-66. ISBN 9781668485767 Available at: https://www.igi-global.com/chapter/sustainable-mar...
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