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Das, Manish, Balaji, M.S, Paul, Subhrajit and Saha, Victor (2023) Being unconventional: The impact of unconventional packaging messages on impulsive purchases. Psychology and Marketing. ISSN 1520-6793 (In Press)
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Psychology and Marketing - 2023 - Das - Being unconventional The impact of unconventional packaging messages on impulsive.pdf - Published Version
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