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Banerji, Diptiman, Ramasundaram, Aishwarya, Sreejesh, S, Shukla, Yupal S and Chatterjee, Ravi (2023) How do we measure the intangible? Overcoming the measurement challenge in services. International Journal of Consumer Studies. Wiley-Blackwell . ISSN 1470-6431 (In Press) Available at: https://doi.org/10.1111/ijcs.12965
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Banerji et al. - 2023 - How do we measure the intangible Overcoming the measurement challenge in services.pdf - Published Version
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