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Behl, Abhishek, Pereira, Vijay, Jayawardena, Nirma Sadamali, Nigam, Achint and Mangla, Sachin Kumar (2023) Gamification as an innovation: A tool to improve organizational marketing performance and sustainability of international firms. International Marketing Review. Emerald Publishing . ISSN 0265-1335 (In Press) Available at: https://doi.org/10.1108/IMR-05-2022-0113
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Gamification as an innovation a tool to improve organizational marketing performance and sustainability of international firms.pdf - Published Version
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