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Yadav, Rambalak, Sangroya, Deepak and Pereira, Vijay (2023) Why consumers turn negative about the brand: antecedents and consequences of negative consumer engagement in virtual communities. Information Systems and e-Business Management. Springer Nature . ISSN 1617-9846 Available at: https://doi.org/10.1007/s10257-023-00632-4
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