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Saha, Victor, Mani, Venkatesh, Goyal, Praveen and Hollebeek, Linda D. (2022) Co-creation of intangible brand assets: an integrative S-D logic/organic view of brand-based conceptual framework. In: Research Handbook on Brand Co-Creation. Edward Elgar Publishing Ltd., Cheltenham, pp. 80-89. ISBN 9781839105418
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Co-creation of intangible brand assets an integrative S-D logicorganic view of brand-based conceptual framework.pdf - Published Version
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