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Das, Manish
,
Saha, Victor
,
Jebarajakirthy, Charles
,
Kalai, Anjana
and
Debnath, Nirmalya
(2022)
Cultural consequences of brands' masstige: An emerging market perspective.
Journal of Business Research, 146. pp. 338-353. ISSN 0148-2963
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Cultural consequences of brands masstige An emerging market perspective.pdf
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