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Belhadi, Amine
,
Kamble, Sachin
,
Benkhati, Imane
,
Gupta, Shivam
and
Mangla, Sachin Kumar
(2023)
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? Empirical insights from B2B platform economy.
Journal of Business Research, 156: 113548. ISSN 0148-2963
Text
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty Empirical insights from B2B platform economy.pdf
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