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Sinha, Ashish, Gu, Haodong, Kim, Namwoon and Emile, Renu (2019) Signaling effects and the role of culture: movies in international auxiliary channels. European Journal of Marketing, 53 (10). pp. 2146-2172. European Journal of Marketing . ISSN 03090566 Available at: https://doi.org/10.1108/EJM-09-2017-0587
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