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Banerjee, Shubhomoy and Ghosh, Abhijit (2022) Till death do us part – customer commitment after negative publicity: the role of relational variables and cognitive dissonance. Asia Pacific Journal of Business Administration. ISSN 1757-4323 (In Press)
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Till Death Do Us Part - Customer Commitment After Negative Publicity_The Role of Relational Variables and Cognitive Dissonance.pdf - Published Version
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