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Sarkar, Siddhartha and Rawani, Meenakshi (2017) Consumers’ responses to private labels: evaluations extrinsic cues imitations. In: 2017 International Conference on National Brand & Private Label Marketing, 28-30 Jun 2017, Barcelona. Available at: http://doi.org/10.1007/978-3-319-59701-0_1
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