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Dasgupta, Sabyasachi and Kothari, Reema (2018) The impact of digital word-of-mouth communication on consumer decision-making processes: With special reference to fashion apparel industry. In: Holistic Approaches to Brand Culture and Communication Across Industries. IGI Global, India. pp. 176-198. ISBN 978-1522531500 Available at: https://doi.org/10.4018/978-1-5225-3150-0.ch010
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