Request a copy

Dasgupta, Sabyasachi and Kothari, Reema (2018) The impact of digital word-of-mouth communication on consumer decision-making processes: With special reference to fashion apparel industry. In: Holistic Approaches to Brand Culture and Communication Across Industries. 1st ed. IGI Global, India, pp. 176-198. ISBN 978-1522531500
[thumbnail of Dasgupta2018.pdf] Text
Dasgupta2018.pdf - Published Version
Restricted to Repository staff only

131kB
Required Email address
+
-
Enter your email address.
Reason
+
-
You may enter a rationale for requesting this document.