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Pande, Rukmini (2018) It’s just a joke! the payoffs and perils of microcelebrity in India. In: Microcelebrity Around the Globe: Approaches to Cultures of Internet Fame. Emerald Publishing Limited , London. pp. 145-160. ISBN 9781787567528 Available at: https://doi.org/10.1108/978-1-78756-749-820181014
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