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Roy, Sanjit K., Sharma, Apurv, Bose, Sunny and Singh, Gaganpreet (2022) Consumer - brand relationship: A brand hate perspective. Journal of Business Research, 144. pp. 1293-1304. Elsevier Inc. . ISSN 01482963 Available at: https://doi.org/10.1016/j.jbusres.2022.02.065
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