Article

Roy, Sanjit K., Singh, Gaganpreet, Hollebeek, Linda D., Shabnam, Saadia, Japutra, Arnold, van Doorn, Sebastian, Ray, Subhasis and Appio, Francesco Paolo (2024) Smart service value: Conceptualization, scale development, and validation in the retailing context. Technovation, 137. Elsevier . ISSN 0166-4972 Available at: https://doi.org/10.1016/j.technovation.2024.103097