Article

Elkhoudary, Abdullah, Yadav, Janardan Krishna ORCID: https://orcid.org/0000-0003-1970-8933 and Alam, Mirza Mohammad Didarul (2026) Digital marketing capabilities as drivers of SME innovation and performance: a systematic literature review and research agenda for emerging economies. Humanities and Social Sciences Communications, 13: 605. Springer Nature . ISSN 2662-9992 Available at: https://doi.org/10.1057/s41599-026-07126-x

Srivastava, Shashi Kant, Deepika Chandra, Verma, Jangirala, Srinivas and Yadav, Janardan Krishna (2024) The Genesis of the crypto-economy: Application of the institutional theory. Vikalpa: The Journal for Decision Makers. Sage . ISSN 0256-0909 (In Press) Available at: https://doi.org/10.1177/02560909241271742

Krishnanjaykrishnan, Jay, Bhattacharjee, Biplab, Pratap, Maheshwar, Yadav, Janardan Krishna and Maiti, Moinak (2024) Survival strategies for family-run homestays: Analyzing user reviews through text mining. Data Science and Management. KeAi Communications Co. . ISSN 2666-7649 Available at: https://doi.org/10.1016/j.dsm.2024.03.003

Yadav, Janardan Krishna, Jangirala, Srinivas and Verma, Deepika Chandra (2023) How is Metaverse going to shape the next-generation of college education? A vision for the future of higher education. AIP Conference Proceedings, 2909 (1). AIP Conference Proceedings . ISSN 0094243X | 15517616 Available at: https://doi.org/10.1063/5.0182090

Maiti, Moinak, Vukovic, Darko, Mukherjee, Amrit, Paikarao, Pavan D. and Yadav, Janardan Krishna (2021) Advanced data integration in banking, financial, and insurance software in the age of COVID-19. Software - Practice and Experience, 52 (4). pp. 887-903. John Wiley and Sons Ltd . ISSN 380644 Available at: https://doi.org/10.1002/spe.3018

Srivastava, Shashi Kant, Verma, Deepika Chandra, Jangirala, Srinivas and Yadav, Janardan Krishna (2021) Genesis of new financial institution: Exploration of the conducive institutional environment. Academy of Management Proceedings (1). Academy of Management . ISSN 2151-6561 Available at: https://doi.org/10.5465/AMBPP.2021.12409abstract

Yadav, Janardan Krishna, Verma, Deepika Chandra, Jangirala, Srinivas and Srivastava, Shashi Kant (2021) An IAD type framework for blockchain enabled smart tourism ecosystem. Journal of High Technology Management Research, 32 (1): 100404. Elsevier Ltd . ISSN 10478310 Available at: https://doi.org/10.1016/j.hitech.2021.100404

Book Section

Yadav, Janardan Krishna and Omeish, Fandi (2025) Exploring the Role of Generative AI for Immersive Experiences. In: Unleashing User Innovation: Multidisciplinary Perspectives on End-User Development and Generative AI. Taylor & Francis. pp. 227-240. ISBN 9781003485698 Available at: https://doi.org/10.1201/9781003485698-17

Jangirala, Srinivas, Verma, Deepika Chandra, Yadav, Janardan Krishna, Srivastava, Shashi Kant and Mandal, Anandadeep (2025) Cryptocurrency Policy Stance of BRICS Countries. In: ICT Systems and Sustainability. Springer Nature. pp. 225-236. Available at: https://doi.org/10.1007/978-981-97-8591-9_20

Jangirala, Srinivas, Verma, Deepika Chandra, Yadav, Janardan Krishna, Srivastava, Shashi Kant and Mandal, Anandadeep (2025) An Investigation into Bitcoin Trading: are the bans sufficient to regulate the trade? In: ICT Systems and Sustainability. Springer Nature. pp. 213-223. Available at: https://doi.org/10.1007/978-981-97-8591-9_19

Verma, Deepika Chandra, Prasad, Meenakshi and Yadav, Janardan Krishna (2024) Walking in Bodh Gaya: A gendered approach to the analysis of sustainable tourism policies. In: Sustainable tourism : Frameworks, practices, and innovative solutions. Palgrave Macmillan, Cham. pp. 277-299. ISBN 978-3-031-43528-7 (In Press) Available at: https://doi.org/10.1007/978-3-031-43528-7_13

Conference or Workshop Item

Yadav, Janardan Krishna ORCID: https://orcid.org/0000-0003-1970-8933 (2026) Leveraging Name Brand Voice Assistants (NBVAs) for Establishing Gendered Brand Identity in the Age of AI-Based Voice Assistants (VAs). In: ETLTC 2025 International Conference Series: Technology and Smart Society, 20–26 January 2025, Aizuwakamatsu, Japan. Available at: https://pubs.aip.org/aip/acp/article-abstract/3432...

Yadav, Janardan Krishna, Verma, Deepika Chandra, Jangirala, Srinivas and Srivastava, Shashi Kant (2022) Blockchain and tourism: Transformation of three research propositions to the policy paradigm. In: 4th International Conference on Communications and Cyber-Physical Engineering, ICCCE 2021, 9 April 2021 through 10 April 2021, Hyderabad. Available at: https://doi.org/10.1007/978-981-16-7985-8_1

Yadav, Janardan Krishna, Verma, Deepika Chandra, Jangirala, Srinivas, Srivastava, Shashi Kant and Aman, Muhammad Naveed (2022) Blockchain for aviation industry: Applications and used cases. In: 6th International conference on ICT for sustainable development (ICT4SD 2021), 5-6 August 2021, Goa, India. Available at: https://doi.org/10.1007/978-981-16-5655-2_46

Yadav, Janardan Krishna, Jangirala, Srinivas, Verma, Deepika Chandra, Srivastava, Shashi Kant and Chaudhry, Shehzad Ashraf (2022) Blockchain for fool-proof e-voting systems. In: 6th International conference on ICT for sustainable development (ICT4SD 2021), 5-6 August 2021, Goa, India. Available at: https://doi.org/10.1007/978-981-16-5655-2_44