Article

Upadhye, Bilwa, Sivakumaran, Bharadhwaj, Pradhan, Debasis and Lyngdoh, Teidorlang (2021) Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination. Psychology and Marketing, 38 (8). pp. 1197-1219. John Wiley and Sons Inc . ISSN 7426046 Available at: https://doi.org/10.1002/mar.21490