Article

Joshi, Yatish, Uniyal, Dwarika Prasad and Sangroya, Deepak (2021) Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence. Journal of Cleaner Production, 328: 129638. Elsevier Ltd . ISSN 9596526 Available at: https://doi.org/10.1016/j.jclepro.2021.129638

Uniyal, Dwarika Prasad (2013) An exploratory approach to develop a new scale to measure the construct of shopping involvement. Journal of Global Business Advancement, 5 (3). pp. 209-225. Inderscience . ISSN 17469678 Available at: https://www.inderscienceonline.com/doi/full/10.150...

Uniyal, Dwarika Prasad (2011) An experimental study on the role of store benefit and information search by shoppers towards in-store communication. Journal for Global Business Advancement, 4 (3). pp. 242-259. Inderscience Enterprises Ltd. . ISSN 17469678 Available at: https://doi.org/10.1504/JGBA.2011.043277

Preprint

Uniyal, Dwarika Prasad and Sinha, Piyush Kumar (2009) Point of purchase communication: role of information search, store benefit and shopping involvement. [Preprint] Available at: http://vslir.iima.ac.in:8080/jspui/handle/11718/10...