Book Section

Biswas, Mitrajit ORCID: https://orcid.org/0000-0002-0409-867X (2026) AI-driven decision-making for advancing diversity, equity, and inclusion: insights from Indian brands. In: AI-driven decision-making for diversity, equity, and inclusion in marketing. IGI Global Scientific Publishing, New York. pp. 101-130. ISBN 9798337367316 Available at: https://doi.org/10.4018/979-8-3373-6731-6.ch004

Biswas, Mitrajit ORCID: https://orcid.org/0000-0002-0409-867X (2026) Racing toward inclusion: AI-driven decision-making for diversity, equity, and inclusion in Formula 1 marketing. In: AI-driven decision-making for diversity, equity, and inclusion in marketing. IGI Global Scientific Publishing, New York. pp. 379-404. ISBN 9798337367316 Available at: https://doi.org/10.4018/979-8-3373-6731-6.ch014

Biswas, Mitrajit (2023) How consumption provides a relational understanding of place. In: Social Media and Online Consumer Decision Making in the Fashion Industry. IGI Global's, Pennsylvania. pp. 108-113. ISBN 9781668487532 Available at: https://www.igi-global.com/chapter/how-consumption...