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Rana, Sudhir, Singh, Sandeep Kumar and Chandel, Ajay (2024) AI in Customer Service Automation : balancing efficiency with human touch. In: AI, Corporate Social Responsibility, and Marketing in Modern Organizations. IGI Global . pp. 173-194. ISBN 9798337302195 Available at: https://www.igi-global.com/chapter/ai-in-customer-...

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