Article

Das, Kallol, Patel, Jayesh D, Sharma, Anuj and Shukla, Yupal (2022) Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling. Journal of Business Research, 154: 113384. Elsevier . ISSN 0148-2963 Available at: https://doi.org/10.1016/j.jbusres.2022.113384