Article

Chamaria, Apurva, Kumar, Rishi Kant, Shukla, Sameer, Kumar, Dharmendra, Saxena, Shreya, Gupta, Vikas ORCID: https://orcid.org/0000-0002-5601-8432, Tiwary, Nishant and P. Rana, Nripendra (2026) Developing social media marketing strategies for B2B firms : a roadmap for future research. International Journal of Community Well-Being, 21 (5). pp. 1455-1478. Springer Nature . ISSN 2524-5309 Available at: https://doi.org/10.1108/IJOEM-11-2022-1691