Chauhan, Sumedha ORCID: https://orcid.org/0000-0002-1125-8395, Goyal, Sandeep and Mukhopadhyay, Sandip (2025) Understanding AR adoption: consumer motivations, barriers, and occupational differences. Spanish Journal of Marketing - ESIC. pp. 1-22. Emerald Publishing . ISSN 2444-9695 (In Press) Available at: https://doi.org/10.1108/SJME-05-2024-0136

Mukhopadhyay, Sandip, Chauhan, Sumedha, Pandey, Ritesh and Jain, Sheetal (2025) The Effectiveness of Omnichannel Strategy: A Meta-analytical Approach. FIIB Business Review. Sage Publications India Pvt. Ltd . ISSN 2319-7145 Available at: https://doi.org/10.1177/23197145251343708

Mukhopadhyay, Sandip, Chauhan, Sumedha, Bhattacharyya, Subhajit, Upadhyay, Parijat and Sinha, Shekhar Kumar (2025) Why do few Organizations Succeed while Others Fail? Impact of Organizational Capabilities and Barriers on Digital Government Transformation. Information Systems Frontiers, 27 (1). pp. 1-19. Springer Nature . ISSN 1572-9419 Available at: https://doi.org/10.1007/s10796-025-10603-4

Mukhopadhyay, Sandip, Chauhan, Sumedha and Mishra, Sita (2023) Consumer patronage in omnichannel retailing and the moderating impact of culture: A MetaSEM review. Journal of Strategic Marketing. Taylor and Francis . ISSN 1466-4488 (In Press) Available at: https://doi.org/10.1080/0965254X.2023.2229331