Chauhan, Sumedha, Goyal, Sandeep and Mukhopadhyay, Sandip (2025) Understanding AR adoption: consumer motivations, barriers, and occupational differences. Spanish Journal of Marketing - ESIC. pp. 1-22. ISSN 2444-9695 (In Press)

Mukhopadhyay, Sandip, Chauhan, Sumedha, Pandey, Ritesh and Jain, Sheetal (2025) The Effectiveness of Omnichannel Strategy: A Meta-analytical Approach. FIIB Business Review. ISSN 2319-7145

Mukhopadhyay, Sandip, Chauhan, Sumedha, Bhattacharyya, Subhajit, Upadhyay, Parijat and Sinha, Shekhar Kumar (2025) Why do few Organizations Succeed while Others Fail? Impact of Organizational Capabilities and Barriers on Digital Government Transformation. Information Systems Frontiers, 27 (1). pp. 1-19. ISSN 1572-9419

Mukhopadhyay, Sandip, Chauhan, Sumedha and Mishra, Sita (2023) Consumer patronage in omnichannel retailing and the moderating impact of culture: A MetaSEM review. Journal of Strategic Marketing. ISSN 1466-4488 (In Press)