Article in Newspapers and Magazine

Bajaj, Sindhuja, Mukherjee, Madhuri and Pranjal, Piyush (2022) Employee advocacy: what is it? what of it? ET HRWorld, The Economic Times. Available at: https://hr-economictimes-indiatimes-com.cdn.amppro...

Pranjal, Piyush and Mukherjee, Madhuri (2020) ‘Atmanirbhar’ campaigns - implications for marketers and campaign managers. Campaign India. Available at: https://www.campaignindia.in/article/opinion-atman...

Book Section

Shukla, Kamakshi, Kaur, Manmeet, Mukherjee, Madhuri, Pranjal, Piyush and Sarkar, Soumya (2024) Conscious entrepreneurship : An authentic narrative for entrepreneurial ventures. In: Compelling storytelling narratives for sustainable branding. IGI Global Publishing. pp. 92-115. ISBN 9798369333266 Available at: https://doi.org/10.4018/979-8-3693-3326-6.ch006