Items where Author is "Mishra, Sita"
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Mukhopadhyay, Sandip, Chauhan, Sumedha and Mishra, Sita (2023) Consumer patronage in omnichannel retailing and the moderating impact of culture: A MetaSEM review. Journal of Strategic Marketing. Taylor and Francis . ISSN 1466-4488 (In Press) Available at: https://doi.org/10.1080/0965254X.2023.2229331