Items where Author is "Mathai, Shaji"
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Mathai, Shaji, Kumar, Sushant, Sreen, Naman and Jeswani, Saket (2025) Are social media marketing activities reaping benefits for brands? The moderating role of education. Marketing Intelligence & Planning. Emerald Group Publishing Ltd. . ISSN 0263-4503 Available at: https://doi.org/10.1108/MIP-02-2024-0137