Sivapalan, Achchuthan, Jebarajakirthy, Charles, Maseeh, Haroon Iqbal, Sangroya, Deepak and Kumar, Sushant (2025) Green consumption across borders: a hybrid meta-analytic investigation exploring cultural values, human development and internet access. European Journal of Marketing. pp. 1-59. Emerald Publishing . ISSN 0309-0566 (In Press) Available at: https://doi.org/10.1108/EJM-06-2023-0499

Sangroya, Deepak, Jebarajakirthy, Charles, Maseeh, Haroon Iqbal, Saha, Raiswa and Gupta, Yuvika (2025) Evolution of rebranding : a structured literature review and research agenda. Marketing Intelligence and Planning. Emerald Publishing . ISSN 0263-4503 Available at: https://doi.org/10.1108/MIP-06-2024-0443

Jebarajakirthy, Charles, Sivapalan, Achchuthan, Das, Manish, Maseeh, Haroon Iqbal, Ashaduzzaman, Md, Strong, Carolyn and Sangroya, Deepak (2024) A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption. European Journal of Marketing. Emerald Publishing Limited . ISSN 0309-0566 (In Press) Available at: https://doi.org/10.1108/EJM-06-2021-0436

Maseeh, Haroon Iqbal, Sangroya, Deepak, Jebarajakirthy, Charles, Adil, Mohd, Kaur, Jaspreet, Yadav, Miklesh P. and Saha, Raiswa (2022) Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory. Psychology and Marketing, 39 (12). pp. 2302-2327. Wiley-Blackwell . ISSN 1520-6793 Available at: https://doi.org/10.1002/mar.21748

Adil, Mohd, Sadiq, Mohd, Jebarajakirthy, Charles, Maseeh, Haroon Iqbal, Sangroya, Deepak and Bharti, Kumkum (2022) Online service failure: Antecedents, moderators and consequences. Journal of Service Theory and Practice, 32 (6). pp. 797-842. Edward Elgar Publishing Ltd. . ISSN 2055-6225 Available at: https://doi.org/10.1108/JSTP-01-2022-0019