Items where Author is "M.S., Balaji"
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Das, Manish, Jebarajakirthy, Charles, M.S., Balaji, Saha, Victor 
ORCID: https://orcid.org/0000-0001-9443-8123, Paul, Mrinal Kanti and Sivapalan, Achchuthan
(2024)
Monetary discounts, metaphoric communication and mass prestige based branding: A comprehensive assessment.
European Journal of Marketing.
Emerald Group Publishing Ltd.
.
ISSN 0309-0566
(In Press)
Available at: https://doi.org/10.1108/EJM-08-2022-0584