Book Section

Yadav, Rohit, Huzooree, Geshwaree, Yadav, Mohit and Dewasiri, Narayanage Jayantha (2025) The Influence of Virtual Currencies on Sustainable Service Marketing in Emerging Economies. In: Sustainable Service Marketing with Virtual Currencies. IGI Global. ISBN 9798337303178 Available at: https://doi.org/10.4018/979-8-3373-0315-4.ch010

Yadav, Rohit, Nghiem, Xuan-Hoa, Limbu, Yam B., Huhmann, Bruce A. and Yadav, Mohit (2025) Upskilling Service Employees for Digital Transformation Using Gamified Training. In: Strategic Workforce Reskilling in Service Marketing. IGI Global. pp. 217-232. ISBN 9798337301662 Available at: https://doi.org/10.4018/979-8-3373-0164-8.ch011