Items where Author is "Lim, Weng Marc"

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Number of items: 9.

Article

Das, Manish, Lim, Weng Marc, Hollebeek, Linda D., Verma, Aastha, Majumder, Saurav, Sreen, Naman ORCID: https://orcid.org/0000-0003-1325-9225 and Saha, Raiswa (2026) How corporate sociopolitical activism in brand communication shapes brand engagement and consumer-based brand equity: the roles of moral intensity, business relatedness, and need for cognition. International Journal of Advertising. Taylor & Francis . ISSN 0265-0487 (In Press) Available at: https://doi.org/10.1080/02650487.2026.2679379

Giri, Arunangshu, Chakrabarty, Dipanwita, Lim, Weng Marc, Mangla, Sachin Kumar ORCID: https://orcid.org/0000-0001-7166-5315 and Hollebeek, Linda D. (2026) Can generative artificial intelligence enhance brand performance in tourism? A mixed-methods study integrating service-dominant logic, social exchange theory, and uncanny valley theory. Tourism Management Perspectives, 60: 101442. pp. 1-19. Elsevier B.V. . ISSN 2211-9736 Available at: https://doi.org/10.1016/j.tmp.2025.101442

Lim, Weng Marc, Saha, Victor and Das, Manish (2025) From service failure to brand loyalty: evidence of service recovery paradox. Journal of Brand Management, 32 (4). pp. 257-281. Springer Nature . ISSN 1350-231X Available at: https://doi.org/10.1057/s41262-025-00380-5

Lim, Weng Marc, Das, Manish and Saha, Victor (2025) From consuming food away from home to on-the-go consumption: A multi-study exploration using focus groups and fsQCA. Journal of Marketing Management, 41 (1-2). pp. 1-45. Taylor and Francis Ltd. . ISSN 0267-257X Available at: https://doi.org/10.1080/0267257X.2025.2460773

Kraus, Sascha, Kumar, Satish, Lim, Weng Marc, Kaur, Jaspreet, Sharma, Anuj and Schiavone, Francesco (2023) From moon landing to metaverse: Tracing the evolution of Technological Forecasting and Social Change. Technological Forecasting and Social Change, 189: 122381. Elsevier . ISSN 0040-1625 Available at: https://doi.org/10.1016/j.techfore.2023.122381

Soni, Gunjan, Kumar, Satish, Mahto, Raj V., Mangla, Sachin Kumar, Mittal, M.L. and Lim, Weng Marc (2022) A decision-making framework for Industry 4.0 technology implementation: The case of FinTech and sustainable supply chain finance for SMEs. Technological Forecasting and Social Change, 180: 121686. pp. 1-12. Elsevier Inc. . ISSN 00401625 Available at: https://doi.org/10.1016/j.techfore.2022.121686

Kumar, Satish, Sharma, Dipasha, Rao, Sandeep, Lim, Weng Marc and Mangla, Sachin Kumar (2022) Past, present, and future of sustainable finance: Insights from big data analytics through machine learning of scholarly research. Annals of Operations Research. Springer . ISSN 1572-9338 Available at: https://doi.org/10.1007/s10479-021-04410-8

Chopra, Meenu, Saini, Neha, Kumar, Satish, Varma, Arup, Mangla, Sachin Kumar and Lim, Weng Marc (2021) Past, present, and future of knowledge management for business sustainability. Journal of Cleaner Production, 328: 129592. Elsevier Ltd . ISSN 9596526 Available at: https://doi.org/10.1016/j.jclepro.2021.129592

Satish Kumar, Riya, Sureka, Riya, Lim, Weng Marc, Mangla, Sachin Kumar and Goyal, Nisha (2021) What do we know about business strategy and environmental research? Insights from business strategy and the environment. Business Strategy and the Environment, 30 (8). pp. 3454-3469. John Wiley and Sons Ltd . ISSN 9644733 Available at: https://doi.org/10.1002/bse.2813

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