Items where Author is "Ladeira, Rodrigo"
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Yadav, Mohit, Pandey, Ashutosh, Sharma, Parth and Hung, Ta Huy (2024) Building brand experiences in the metaverse: Creating immersive brand experiences that align with agile marketing principles. In: Digital Transformation Initiatives for Agile Marketing. IGI Global. pp. 435-454. ISBN 9798369344682 Available at: https://doi.org/10.4018/979-8-3693-4466-8.ch016
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